Institute of Finance and Management - Bachelor of Business Communication
Society is based on communication whether it is written, spoken or visual. Business communication in all its forms has become the cornerstone of all the major strategic choices made by companies. They use the communication to disseminate information about their brand, their products, innovations and also that of events inside and outside of the company. Investments in communication are distributed in time and in different formats depending on the target of the campaign. Today there are many communication medias and their numbers have only been increasing with the changing web. We distinguish offline advertising (direct mail, billboards, flyers, street advertising, press)and Online advertising (display of sponsored links, emailing, social networking). With the convergence of media the sophistication of the clients and the rationalization of brands and budgets, it only makes the choices more difficult to make. Studying business communication will not only help you to learn but also to comprehend the various aspects of effective business communication.
The combination of the program Business Communication gives you a strong base in communication, sales, marketing and management. Thanks to your studies in management, you will develop an understanding of the complexe relationships that exist in business, industry and services. Candidates study the central role of communication in the business and media world. Students master the implementation of a strategic communication plan. Strong emphasis is placed on the analysis, communication and negotiations. The program provides students with skills in communications, public relations, internet communication, marketing, media and advertising.
The program in Business Communication opens the door to a wide range of careers in communication. IFM Graduates may consider a future career as marketing director, corporate communications manager, community manager or even a public relations consultant in a range of areas.
Duration of the programme: 3 years
Language of the programme:
1st & 2nd year : 100% in English.
3rd year : 75% English and 25% in French.
Sample courses may include:
- Public relations
- Sales Management
- Consumer behaviour
- Internet Communication
- Medias and communication
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