Institute of Finance and Management - Bachelor of Business Administration in Hotel Management
A new dual programme that will provide you with knowledge in Business and Hotel management skills
The hotel industry is currently considered as one of the
largest employers worldwide. The evolution of society, consumption pattern and
attitudes of customers dealing with the services offered require a knowledge
and mastery of exciting businesses in this environment. The hotel industry is
faced with many challenges such as the lack of competence in the provision of
services and in the technicality and in the production of jobs. The changing of
the market requires rapid adaptation to new approaches generated by demanding
customers, globalization of markets and a constantly changing market. Working
in a business environment mainly focused on the customers can lead to a high
level of responsibilities.
Learning objectives
The goal of the BBA in Hotel Management is to give students
solid knowledge regarding the field of international hotel management. The goal
of this programme is to provide students with interdisciplinary knowledge in
human resources, management, communication and accounting. The students obtain
skills in analyzis and decision making. Then, the focus is on planning,
organization, coordination, and the control of hotel services. Students learn
consumer behaviour and understand hotel marketing strategies. They learn to
master costs, which is essential to reach the financial objectives in this
industry. Study cases, simulations and the development of a business project
allow to practice the acquired theorical knowledge. Students develop practical
skills to work professionally in a truly international hospitality environment.
Career Opportunities
The BBA in Hotel Management is ideal for those seeking a career in the international hospitality and tourism industry as a manager, consultant or entrepreneur.
Duration of the programme: 3 years
Language of the programme: 100% in English.
Sample courses may include:
- Hotel Management
- Consumer Behaviour
- Hospitality Financial Accounting
- Hotel Marketing Management
- Human Ressource Management
- Intercultural Management
- International Marketing
- Entrepreneurship
- Business strategy
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