Geneva Business School - Bachelor Programs

Bachelor Programs

Whether you dream of working the markets in a major financial institution or you want to run the show as a respected manager, the Geneva Business School can help you with a degree that will give you the competitive edge!

Over a three or four year program, our facultyof experienced professionals will whip you into shape so that you stand out from the crowd with confidence and a solid education.

GBS currently offers three programs:

Bachelor in Finance (BF)

In order to provide you with the widest range of possibilities, Geneva Business School offers a Bachelors in Finance composed of three core themes: Corporate Finance, Banking & Insurance and Private Banking.

By using these three specializations as the bedrock of our curriculum, GBS can ensure that you graduate with a global understanding of the concepts and practices international finance.

As always, our BF courses are lectured by highly respected professionals who can offer you invaluable and practical insight to the world of finance through their many years of experience.

Objectives:

To create a solid understanding of finance in the Corporate, Insurance and Private Banking industries.

Subjects Covered: Political Economics and Institutional Strategy; Financial Analysis and Accounting; MIS & Quantitive Methods; Banking Law and Governance; Banking and Corporate Finance; Risk Management and Insurance; Assets and Portfolio Management;Mergers and Acquisitions; Auditing and Controlling

Duration:

• 3 year full time program
• 4 year part time program

Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is designed to provide you with a strong and practical undergraduate education using the principles, theories and tools necessary to succeed in business today.

Over our three or four year program, you will be taught to face the challenges of a rapidly changing global market. Course work is designed to hone your own leadership skills and train you to become a proficient and highly skilled professional.

As with any of our degrees, you will be guided and mentored by one of the most highly educated group of experts, each recognized in the field that they teach. GBS emphasizes a combination of theoretical knowledge and case studies which allow you to be best prepared of your studies.

Objectives:

We will provide you with a global understanding of firms and organizations in their environment, its major functions and its activities.

Subjects Covered: Political Economics and Institutional Strategy; Basic Economics and Corporate Strategy; Organization and HR Management; Business Law and Ethics; Entrepreneurship and Leadership; Marketing and Sales; Corporate Finance and Accounting; Management Information Systems

Duration:

• 3 year full time program
• 4 year part time program

Course language: English

Admission Requirements:

• High school diploma or equivalent
• Good knowledge of English
• Personal interview

Intakes:

September - February

Tuition fees:

CHF 18'600.- per year - 4 year program

CHF 23'500.- per year - 3 year program

(not including new applicant administration fees of CHF 2000 - CHF 4000)

Bachelor in Sports Management and Marketing in partnership with Webber International University in Florida

In recent years, a steady increase in the sport sector has led to a great demand for professionals in the management of sports events, sports teams, sports federations and bodies. The program aims to respond to the growing interest in the Sports management sector.

Instruction is provided in the first two years in Geneva (Switzerland) where students are equipped with the tools of management, organization and communication skills. The third year will be conducted in Florida (USA) where sports management courses are taught such as the principles of sport, club management, organization of sports events and sports promotion.

Objectives:

The objective of this 3-year Bachelor program is to prepare candidates for the management and marketing of clubs, events or sports.

Duration:

3 year full time program 2 years in GBS (Geneva), 1 year WYU (Florida)

Bachelor in Digital Communication

Communication is now far more digital than before and the trend is continuously increasing. A superior knowledge of the strategies in this new field and the marketing tools that are specific are the hallmarks of mastering the communication techniques required.

Communication is now much more digital than before and the trend is continuously increasing. A good knowledge of the strategies in this new field and the marketing tools that are specific to this domain are the hallmark traits provided by GBS. New standards have been created for the consumer amidst the growing social network sector.

In this program we examine the role of the Internet in marketing a business today, from product and pricing considerations to new distribution and promotional channels. It introduces the roles of digital media in creating a customer experience and facilitating business sales and advertising.

It is an essential training for those who want to master the digital marketing today and become the forerunners of tomorrow world.

Objectives:

The objective of this program is to educate candidates with the specifics of digital communications and to familiarize them with the different tools.

Subjects Covered: Cyber Law; Digital Marketing; Digital Communication tools; Techniques of websites creation Media Effectiveness; Measurement; Community Manager

Duration: 3 year full time program; 4 year part time program

Bachelor in Entreneurship

Did you know that 99% of companies in the world of business are created and run by budding entrepreneurs? Starting a business or developing solutions to new challenges often requires a spark of genius, but more importantly, determination and enormous commitment.

The program is organized to reflect the theoretical concepts and practical aspects required to develop candidate's skills during the decision making process through to resolution of the entrepreneur's problems.

Candidates will likely manage the process of setting up strategies for the creation/ development and management of a company with the intention of turning into a global success.

The objective of this program is to prepare highly motivated candidates to the ever-changing challenges of entrepreneurship and give them the necessary tools to succeed. The program is organized to reflect the theoretical concepts and practical aspects required to develop candidate's skills during the decision making process through to resolution of the entrepreneur's problems.

Subjects Fundamentals: Fundamentals of Entrepreneurship and Leadership; Business and Marketing Plans for New Ventures; Entrepreneurship in a Global Economy; Feasibility Analysis for New Ventures (New Product Development)

Duration: 3 year full time program; 4 year part time program

Course language: English

Admission Requirements:

• High school diploma or equivalent.
• Good knowledge of English.
• Personal interview.

Intakes:

September - February

Tuition fees:

CHF 18'600.- per year - 4 year program

CHF 23'500.- per year - 3 year program

(not including new applicant administration fees of CHF 2000 - CHF 4000)

Dual Degree Programs with ESC Chambèry (France)

• This program combines Bachelor program with ESC Chambèry - France. 
• This special agreement allows students to exchange their BMU credits to study at ESC-Chambèry during their Bachelor (and also Master level) studies and vice-versa. BMU and ESC-Chambèry students will then have the advantage to study both in Switzerland and France. 
• This program is normaly eligible for students in their last semester/year.

Dual Degree

This will result in receiving 2 separate diplomas from Switzerland and from France.

Example of courses:

Interpersonal, Oral and Written Business Communication (Languages); Foreign Languages (Languages); Management Accounting; Macro-Economics ; Computer Architecture ; Modern Applications; Introduction to Databases; Programming Methods; Multimedia Development; E-business Principles; Web programming; Online Commerce.

Duration: 1 - 2 semesters

Admission Requirements :

• The student must be enrolled for the Degree Program and must have successfully completed the second year and all of its academic requeriments.
  
• Good level of French and proven level of English (TOEFL IBT of minimum 67%) as all subjects are taught in English.